Tuesday, 13 July 2010

Brits Prefer Ad Free World Cup Final

Now that the World Cup is over, normal TV schedule has resumed but what have we learned from the last game - Britain prefers to watch their football coverage without ad interruptions.

Over the tournament, coverage was equally shared between BBC and ITV but the final was the only game both channels broadcast at the same time. This was also shown on their HD channels.

18.4 million viewers watched Spain win over the four channels – BBC1, BBC HD, ITV1 and ITV1 HD.